Men are shown in professional jobs such as being a doctors or lawyer while women are more shown in a domestic view such as cooking in the kitchen or doing house cleaning

Men are shown in professional jobs such as being a doctors or lawyer while women are more shown in a domestic view such as cooking in the kitchen or doing house cleaning. This goes to show that women are portrayed to society as not having a ‘real’ occupation. Studies have also proven that although women use electronic devices such as computers and cameras as much as men the female role in commercials is hardly ever considered as a business professional. These roles play an important part in society because in our culture today the average person wants to be seen as having a high level of energy and strength. Unfortunately for women they are hardly ever shown that way with having little or no strength and power in advertisements, half as likely as male actors in commercials (Stern and Mastro 2004).