GUJARAT TECHNOLOGICAL UNIVERSITY Chandkheda

GUJARAT TECHNOLOGICAL UNIVERSITY
Chandkheda, Ahmedabad
Affiliated

Vadodara Institute of Engineering

A Report On –
“MEDI-ASSIST”
Under subject of
DESIGN ENGINEERING –II(A)
B. E.III ,Semester –V
(Computer Engineering)

Submitted by:
Group: 15198

Sr No. Name of student Enrollment No.
1. Yogesh B Mavani 160800107034
2. Bhavisha B Panwar 160800107041
3. Paulomi M Parikh 160800107042

Prof. Ami Shah
(Faculty Guide)

Prof. Ajaysinh Rathod
(Head of the Department)

Academic Year
(2018-19)

Vadodara Institute of Engineering, Kotambi
Computer Engineering
2018-19

CERTIFICATE
Date:

This is to certify that the project entitled “Medi-Assist” has been carried out by Yogesh B Mavani
(160800107034), Bhavisha B Panwar (160800107041) and Paulomi M Parikh (160800107042)
under my guidance in partial fulfillment of the degree of Design Engineering-II(A) in Computer
Engineering 5th Semester of Gujarat Technological University, Ahmedabad during the academic
year 2018- 2019.

Prof. Ami Shah Prof. Ajaysinh Rathod
(Faculty Guide) (Head of the Department)

ACKNOWLEDGEMENT

With a sense of gratitude and respect, we would like to extend our heartiest thanks to all
those who provided help & guidance. It was a pleasant and highly educative experience to
work for project name Medi-Assist. We are grateful to Prof Ami Shah who was kind
enough to consider our choice and trust on us for providing a good project and was always
ready to provide the best instruction and guidance to do work better.We are also thankful
to our head of department Prof. Ajaysinh Rathod. Many person help us for working on
this project each of their contribution is very valuable for us.

Bhavisha B Panwar (160800107041)
Paulomi M Parikh (160800107042)
Yogesh B Mavani (160800107034)

Index
1. Abstract……………………………………………………………………………………………………..1
2. Introduction………………………………………………………………………………………………..2
3. AEIOU Canvas……………………………………………………………………………………………3
3.1. Activities
3.2.Environment
3.3.Interactions
3.4.Object
3.5.Users
4. Empathy Canvas………………………………………………………………………………………….6
4.1. Users
4.2.Stakeholders
4.3.Activities
4.4.Story boarding
5. Mind Mapping Canvas………………………………………………………………………………….9
6. Ideation Canvas…………………………………………………………………………………………..10
6.1. Peoples
6.2.Activities
6.3.Context/Location/Situation
6.4.Props/Possible solutions
7. Product Development Canvas………………………………………………………………………..13
7.1. Purpose & Peoples
7.2. Product- Experience, Functions & Features
7.3.Components
7.4.Customer Revalidation & Reject, Redesign, Retain
8. LNM Canvas………………………………………………………………………………………………15
9. Future Expansion…………………………………………………………………………………………16
10. Conclusion………………………………………………………………………………………………….17
11. References………………………………………………………………………………………………….18

VIER(GROUP ID: 15198) List Of Figures
List of Figures

Fig. No Title Page No.
1.1 AEIOU 5
1.2 Empathizing 8
1.3 Mind Mapping 9
1.4 Ideation 12
1.5 Product Development Canvas 14
1.6 LNM Matrix 15

VIE(GROUP ID: 15198)
1. Abstract
We all know that there are Medical Representatives(MR) in pharmaceutical companies who
represent their companies to sell their product i.e medicines as well as they are also responsible
to advertise or aware about the new medicines and its effect. MRs’ will personally visit the
hospital and clinics of allotted areas to take the orders from the doctors, this is very time
consuming for the doctors as well as for the MR’s as well as patients. It is very inconvenient
with the system as MR have to wait for their chance to come to meet the doctor for the
order and patients’ appointments are also delayed.
VIER(CE)
Abstract
Page 1

VIE(GROUP ID: 15198) Introduction
2. Introduction

2.1 Project summary

Medi-Assist, name itself defines the aim of the project. We with our team members are going to
make a website or an application. The main reason is doctors and medical representative are
inconvenient with the current system of ordering medicines. MR’s have to wait for their chance
to come to meet the doctors and at the same time doctors are also busy in attending patients.
Thus it is not possible for doctors to give their time to MR’s.In order to overcome this problem,
we are going to make a website in which clinics or hospitals will be given their respective ID’s
according to their areas. Doctor can login and place their orders as well as can know about new
medicine

Page 2

VIE(GROUP ID:15198) AEIOU
U
Page 3

3.AEIOU

AEIOU is a method to help and interpret observations gathered by practice in surroundings. Its
two primary functions are to code data, and to develop building blocks of models that will
ultimately address the objectives and issues of a client.
Activities:-
With the thought on people involved in different activities,an attempt was made to think up on
possibilities of various activates. Elaboration at maximization is essential here at the stage while
identifying activities, these results in COMPREHENSIVENESS.

MR- online guidance

DOCTORS

MEDICINES
– Solving Queries
– Advertise

– Chemist people:
– place orders,
– gather information

– List
– Description
– Usage
– Requirements and availability

Environment:-

Here actually in this canvas we are taking a note of an environment when we went for observing
in nearby area or a location.
– Unhealthy.
– Medicines
– Equipments.
– Medicine rack

VIE(GROUP ID:15198) AEIOU
U
Page 4

– Patients.
– Nurse
– Noise.
– Doctors

Interactions:-

Here we interacted with the clients or the user and discussed about the problem they are facing in
using present product available in the market.
DOCTORS (Dentists, Neurologist, Surgeon, Orthopaedic, Psychiatric, Child Specialist,
Physiotherapist)
– Chemist.
– People
– Company authorities
– Company members
– Medical Representatives

Objects:-
Here we observed the objects present in the location where we went for observing.

– Informational websites
– MR reviews
– Doctor’s reviews
– Smart phones
– Laptops
– Codes
– Webpages

Users:-
In such we wrote the names for those who are directly dependent to the product.

– Hospitals
– Clinics
– Medical student
– People

VIE(GROUP ID:15198) AEIOU
U
Page 5

– MR’s
– Chemist
– Company members.
– Company authority

Img 1.1 A.E.I.O.U Canvas

VIE(GROUP ID: 15198) Empathy Canvas
Page 6

4. Empathy Canvas

Empathy Map is the canvas where designer has to observe and understand the emotional needs
of the user, and on the basis of empathy of user he will think of the solution.
4.1 Users:-
In such we wrote the names for those who are directly dependent to the product.

– Hospitals
– Clinics
– Medical student
– People
– MR’s
– Chemist
– Company members
– Company authority

4.2 Stakeholders:-

In such we wrote the names for those who are directly dependent to the product.

– Admins of hospitals
– Admin of Clinics
– Medical student
– People
– Assistant of doctors
– Company authorities

4.3 Activities:-

With the thought on people involved in different activities, an attempt was made to think up on
possibilities of various activates. Elaboration at maximization is essential here at the stage while
identifying activities, these results in COMPREHENSIVENESS.

MR- online guidance

VIE(GROUP ID: 15198) Empathy Canvas
Page 7

DOCTORS

MEDICINES
– Solving Queries
– Advertise

– Chemist people:
– place orders,
– gather information

– List
– Description
– Usage
– requirements and availability

4.4 Story Boarding:-

Happy story:

1) We all know that doctors don’t have much time for MR’s due to their appointments.To
overcome this problem, doctors can login to this website to get details, place orders and
interact with the MR’s at their continent time.

2) Doctors can get information about several medicines.With this, they can be more clear
and confident about the medicine. so, even if the Medicine is new in market, they face no
difficulty.

Sad story:

1) We all know that doctors want to meet MR’s regularly, but that’s not possible for both
MR’s as well as doctors. As MR have to visit each clinics of particular area and doctors
are busy attending their pateints.

2) Doctors are unaware of the medicines which are new in market unless and until they meet
MR’s. Even sometimes they are unaware about the advantages and disadvantages of
existing medicines in market.

VIE(GROUP ID: 15198) Empathy Canvas
Page 8

Fig 1.2 Empathy Canvas

VIE(GROUP ID: 15198) Mapping Canvas
5. Mapping Canvas

Mind mapping is plotting of view, ideas and implementation of your project. Its actually the
plotting of what is your idea, what will be done, its consequences and all.

Fig 1.3 Mapping Canvas

Page 9

VIE(GROUP ID: 15198)

Ideation Canvas
Page 10

6. Ideation Canvas

This canvas is based on how we actually get the idea about the main project. By simply
observing around the surroundings from the problems that does people find in their day to day
life we get into concluding our idea about the main project
6.1 Peoples:-
There are many peoples who are concern with this particular project but the main ones who are
benefited most are:
– Reporters
– Political leaders
– Executive
– Shopkeeper
– Student
– Advertiser
– Businessman

6.2 Activities:-
With the thought on people involved in different activities, an attempt was made to think up on
possibilities of various activates. Elaboration at maximization is essential here at the stage while
identifying activities, these results in COMPREHENSIVENESS.

MR- online guidance

DOCTORS

MEDICINES
– Solving Queries
– Advertise

– Chemist people:
– place orders,
– gather information

– List
– Description

VIE(GROUP ID: 15198)

Ideation Canvas
Page 11

– Usage
requirements and availability

6.3 Context/location/situation:-
With number of people identified doing many activities, we attempted to identify different
locations that are involved in performing such activities, situations that are applied to perform
certain activities and context of importance that was relevant to activities. We came up with the
following
– Requirement of medicine
– Less time consumption
– Clinics
– Online interaction
– Urgent requirement
– Hospitals
– To get information

6.4 Props/possible solutions:-

The aim of the ideation canvas is to help us in noting down different requirements in line with
attempting about addressing a various problems.
– Requirement of medicines
– Online interaction
– Urgent requirement
– Less time consumption

VIE(GROUP ID: 15198)

Ideation Canvas
Page 12

Fig 1.4 Ideation Canvas

VIE(GROUP ID: 15198) Product Development Canvas
Page 13

7. Product Development Canvas

Where we have mentioned purpose of our product, functions, features, revalidation, product
experience. Purpose of our product is easy availability of medicine and less time consumption.
We also visited other teams as a customer for user revalidation.

7.1 Purpose & Peoples:-
The canvas starts with the limited no. of PEOPLES with their PURPOSE who are directly
involved in major of the activities of the particular project.
– Online payment
– Chemist
– Information
– Doctors
– New medicine arrival
– Medical student
– Online guidance
– Clients

7.2 Product- Experience, Functions & Features :-

Next we come up with the PRODUCT EXPERIENCE. Here we have discussed whether the
product we are launching will give better experience or not.
And then everything has some unique or common features. So at next we have discuss the
features of our product i.e. PRODUCT FEATURES.
And then we have discussed the various COMPONENTS that are available in the respective
product.

7.3 Components:-
Here we write the name of the components used or that do we are going to use in our future
projects.

VIE(GROUP ID: 15198) Product Development Canvas
Page 14

– Codes
– Doctor’s reviews
– MR’s reviews
– Informational websites
– Webpages

7.3 Customer Revalidation & Reject, Redesign Retain:-
Here we directly consulted to the customer or the clients for their feedback or reviews. We
made necessary correction into our project suggested by the clients.
– Medicine Id
– OTP
– Account Id
– Security questions
Fig 1.5 Product Development Canvas

VIE(GROUP ID: 15198) Mapping Canvas
8. LNM Matrix Canvas

LNM Matrix is plotting of view, ideas and implementation of your project. Its actually the
plotting of what is your idea, purpose, tools and methods, software and all.

Fig 1.6 LNM Canvas

Page 15

VIE(GROUP ID:15198) Future Expansion
9. Future Expansion

Medi-Assist is the project in which we can get information of medicines, get appointment, find
best doctors. In future, location is added so that we can get the location of chemical shops,
medical companies etc.
In addition, with that when a new chemist wants to have a chemical shop then he can search
location of medical shops nearby and can have its own shop accordingly. Chemist can also find
stockies in the area and can buy new medicines.

Page 16

VIE(GROUP ID: 15198) Conclusion
10. Conclusion

The project “MEDI-ASSIST” has been successfully documented. During documentation of this
project, it was an interesting intellectual challenge and it gave us direct experience to make an
application/website for medical representatives.

VIE Page 17

VIE(GROUP ID: 15198) References
11. References

1. https://en.wikipedia.org/wiki/Pharmaceutical_sales_representative

2. https://en.wikipedia.org/wiki/Pharmaceutical_marketing

3. https://targetjobs.co.uk/careers…/job…/276119-medical-representative-job-description

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