Gratification of information seeking

Gratification of information seeking, socializing, entertainment, status seeking and prior social media sharing experience are investigated as the antecedents that might affect the intention to share news; the results revealed that information seeking, socializing, and status seeking exerted positive influences on users’ intention to share news in social media platforms. Also, prior experience with social media was a significant determinant of news sharing intention. Gau et al. (2014) investigated various antecedents that might influence users’ intention of forwarding message in the social networking sites, such as: users’ perception toward the message, social identity and social norm. Results are found that users’ perception of message usefulness is affected by message quality and source credibility; meanwhile social norm is affected by social identity. Moreover, message playfulness, message usefulness and social norm respectively exerted significant influences on users’ intention of forwarding message in social media.